"Encouragingly, we did also find some evidence of the penetration of the Mediterranean diet into Scotland, albeit in the form of deep-fried pizza," said Petticrew, director of the social and public health services unit of the UK Medical Research Council, a government health research body.
(An old article - I just happened to find it today). Having eaten my share of deep-fried pizzas during my childhood, I have to say the Mediterranean influence seems exceedingly tenuous. For any poor deprived souls who've not encountered this glorious foodstuff, look here and here. Wikipedia is disappointingly silent on the subject, only giving it a passing mention on the deep-fried Mars bar page :-) DFMB were never much more than a passing gimmick - but DFP have long been a staple of the Scotttish diet.