You know how that old "reduce, reuse, recycle" slogan of the environmental movement is embarrassingly inconvenient for conventional economic growth?
Well, Japan has recently solved this conundrum with a truly brilliant idea. They have miraculously turned grotesque over-consumption into an environmental act by creating the "eco-point"! Each "Eco-point" is worth about 1¥ (which you can use for yet more consumption), and you get awarded more points for buying larger, more power-hungry appliances. The largest flat-screen plasma TVs, with a power consumption of about 5 times greater than a typical old-style CRT model, get the max 36,000¥-worth of points. Buying larger air-conditioners and refrigerators will save the planet too! Why didn't Al Gore think of it sooner? The "eco-point" greenwash site can be found here, but it seems a bit knackered at the moment.
Coming next: eco-coal, which neutralises its CO2 emissions by prepending the "eco" prefix to ordinary coal.
Well, Japan has recently solved this conundrum with a truly brilliant idea. They have miraculously turned grotesque over-consumption into an environmental act by creating the "eco-point"! Each "Eco-point" is worth about 1¥ (which you can use for yet more consumption), and you get awarded more points for buying larger, more power-hungry appliances. The largest flat-screen plasma TVs, with a power consumption of about 5 times greater than a typical old-style CRT model, get the max 36,000¥-worth of points. Buying larger air-conditioners and refrigerators will save the planet too! Why didn't Al Gore think of it sooner? The "eco-point" greenwash site can be found here, but it seems a bit knackered at the moment.
Coming next: eco-coal, which neutralises its CO2 emissions by prepending the "eco" prefix to ordinary coal.
1 comment:
There's a Hollowmen episode on green coal:
http://www.youtube.com/watch?v=JWygg2lg75U
for a preview.
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