Wednesday, July 08, 2009

Spend for the planet!

You know how that old "reduce, reuse, recycle" slogan of the environmental movement is embarrassingly inconvenient for conventional economic growth?

Well, Japan has recently solved this conundrum with a truly brilliant idea. They have miraculously turned grotesque over-consumption into an environmental act by creating the "eco-point"! Each "Eco-point" is worth about 1¥ (which you can use for yet more consumption), and you get awarded more points for buying larger, more power-hungry appliances. The largest flat-screen plasma TVs, with a power consumption of about 5 times greater than a typical old-style CRT model, get the max 36,000¥-worth of points. Buying larger air-conditioners and refrigerators will save the planet too! Why didn't Al Gore think of it sooner? The "eco-point" greenwash site can be found here, but it seems a bit knackered at the moment.

Coming next: eco-coal, which neutralises its CO2 emissions by prepending the "eco" prefix to ordinary coal.

1 comment:

Chuck said...

There's a Hollowmen episode on green coal:
http://www.youtube.com/watch?v=JWygg2lg75U

for a preview.