Appalling!

Have you seen this appalling news? I can imagine the scene in the headquarters of environmental organisations around the world:

Jim: I'm appalled.
Sir Humphrey: You're appalled? I'm appalled.
Jim: I just can't believe it I'm ... I'm appalled. What do you make of it Bernard?
Bernard: I'm appalled.
Jim: So am I, appalled.
Sir Humphrey: (after a pause) It's appalling.

Actually I think it sounds ambitious and yet not completely absurd in the way that most politically correct mitigation plans seem to be (2C limit? 80% reduction by 2050? Pure posturing.) I welcome the choice of a goal that might actually motivate some action for once, rather than standing vainly in its stead.